Transcreation of the global inbound campaign for VisitBritain.

The original tagline “Discover another side of Britain” was reconstructed with an Italian copywriting approach, resulting in the transcreation into “La Gran Bretagna come non l’hai mai vista“. The campaign included TVCs, radio spots and social media marketing assets. I also worked on the creative translation of the original script and the VO direction of the voice talent.

TVC for the VisitBritain’s “Welcome to another side of Britain” campaign.

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